Paris Hilton’s presence in the metaverse via Roblox garners media ad equivalency valued at $60 million, showcasing the growing influence of celebrities in virtual spaces and the potential for brand partnerships within the digital realm.
Paris Hilton’s entry into the Metaverse via Roblox marks a significant milestone, showcasing the growing intersection of celebrity influence and virtual realms. With a staggering $60 million in media ad equivalency, it underscores the immense potential for brands and personalities to leverage digital platforms for unprecedented exposure and engagement.
Paris Hilton’s foray into the Metaverse on Roblox not only showcases the evolving landscape of digital presence but also underscores the significant potential for mainstream adoption and revenue generation.